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FLOWERBX Founder Whitney Bromberg Hawkings: "It takes 15 years to become an overnight success"

FLOWERBX Founder Whitney Bromberg Hawkings: "It takes 15 years to become an overnight success"

The founder and CEO of FLOWERBX, known for its quality, elegance, and consistent branding, shares how she made it all happen

  • Words By Natalie Salmon
- 4 min read

“My role model for a long time was Jackie Onassis; I had read that she studied French literature at college, moved to Paris, and worked for Vogue France. At 15, I decided I was going to learn French, study French literature, move to Paris and do exactly the same. I did a year abroad, learned French, majored in French literature at Columbia University and bought myself a one-way ticket to Paris.